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Vertical's research and analysis processes focus on identifying significant market shifts, while measuring the cross-elastic impact among competing technologies.  Our proprietary market models provide defensible statistics to address your key business planning questions:

• How large is the market opportunity?

• How is the market defined?  What are the key segments?

• What's the outlook for each segment?

• What are the major growth drivers and inhibitors?

• What are the characteristics of customers in each segment?

• Why - or why won't - customers buy the product or service?

• What's the migration path?

Primary and secondary data sources are an integral component of our market quantification methodology.  Since the firm's inception, we've maintained databases on enterprise networks, equipment vendors and service providers.  Vertical actively augments these information bases via web-based surveys, executive-level on-site interviews, direct mail surveys and telephone interviews.  If you are interested in participating in our on-going research, please contact us.