go-to-market edit 3 Expert Support for Market-Facing Initiatives

Reinforce your competitive advantages with the support of Vertical Systems Group’s experience and thought leadership, backed by industry-leading ENS market research. Our Go-to-Market Advantage services are designed to enhance your market-facing initiatives, whether it’s direct outreach to customers and prospects, a new product or service launch, a market awareness campaign, or an industry event.

We provide expert support for custom video presentations, webinars, web content development, custom infographics, customer briefings, white papers, conference presentations, newsletter content, or other market communication projects. Additionally, we offer Ethernet Market Aware Briefings for your Sales or Marketing teams. Go-to-Market Advantage services may be performed using ENS advisory time, or priced as a separate engagement.

Explore the value of our Go-to-Market Advantage capabilities below. Contact us to discuss your specific requirements.

Strategic Customer Briefings – Our custom Executive Market Briefings are designed to provide your strategic customers with an independent perspective on Carrier Ethernet services or other emerging market opportunities. Briefings are led by one of Vertical’s principal analysts, and utilize a format designed to encourage confidential, interactive Q&A discussion. The scope of each briefing is developed to address your customer’s specific information needs. Briefings may be web-based or conducted on-site.

Ethernet Market Briefings for Sales or Marketing Teams – Our custom Ethernet Market Aware Briefings deliver a highly informative understanding of this rapidly expanding market, backed by our ENS market data. Led by one of Vertical’s principal analysts, the briefing format is an on-site or web-based presentation, with opportunity for Q&A discussion. Each briefing is custom-developed to address your organization’s specific information needs. Briefing topics may cover the size of the worldwide Carrier Ethernet services market, growth by region (U.S., Asia/Pacific, EMEA, RoW), service migration, customer purchase drivers, emerging trends (e.g., Layer 2/3 networks, Cloud, etc.), the competitive landscape, and LEADERBOARD market share results. Ethernet Market Aware Briefings are available as an upgrade option with a Markets + Migration or @Ethernet Market Analysis Research Program.

Custom Infographics / Video / Media Content – Vertical’s goal is to deliver research content with substance, aimed at helping your customers, prospects or business partners better understand your messaging. Our approach includes the utilization of selected ENS market data, custom infographics, or case study material to highlight defensible facts and figures. Our team can assist with video productions, advise on supporting research data, develop custom content, or support other specialized market-facing projects.

Custom Webinars – Vertical Systems Group’s experienced analyst team will work with you to develop a custom Webinar program that strategically supports your messaging. Selected ENS market data or custom infographics developed by Vertical may be utilized to effectively communicate your messaging to the marketplace. Webinar services may include moderator responsibilities and speaker coordination, in addition to content development and presentation, led by one of Vertical’s principal analysts.

Contact us or call +1 781.329.0900 to discuss your Go-to-Market project requirements.