Rosemary Cochran

Principal & Co-Founder

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Ms. Cochran is a Principal and Co-Founder of Vertical Systems Group. Her expertise covers Carrier Ethernet, Layer 2/Layer 3 services, SD-WAN, business Fiber deployments, Cloud and Data Center connectivity, legacy services migration trends and SDN/NFV/LSO solutions.

Since founding the company, Ms. Cochran has worked with network service providers, equipment vendors, financial entities, large enterprises and industry organizations. She directs the firm’s custom client engagements and go-to-market projects, which includes executive briefings, strategic plan reviews, market opportunity assessments, primary research studies and due diligence for mergers/acquisitions.

Ms. Cochran is frequently sourced by media for her insight on business networking trends, service migration drivers, industry consolidation and the market outlook for emerging technologies. She speaks at industry forums and conferences on these topics and has authored articles for major publications. Ms. Cochran is on the advisory board of the MEF and participates on the judging panel for the MEF’s Awards. Ms. Cochran was chosen by Fierce Telecom as one of the top ten Women in Wireline. She has also been recognized among the 25 Unsung Heroes of the Internet.

Prior to founding Vertical Systems Group, Ms. Cochran was marketing director at a venture-funded network equipment company. Her prior experience includes technical and sales management positions at several technology firms.

Rosemary's Latests Posts
Drivers for Service Innovation, SD-WAN and MEF 3.0
Posted by Rosemary CochranAmong the many topics explored during a lively Service Innovation Panel discussion at MEF17 were Service Innovation, SD-WAN ...
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Worldwide Ethernet Services: 4.2+ Million Ports by 2021
Posted by Rosemary Cochran The Carrier Ethernet market has sustained the longest double-digit growth of any wireline service – ever. Driven by ...
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Video: MEF17 - Service Innovation Panel: AT&T, Verizon, Spectrum Enterprise
Experts explore what is driving service innovation and where the market is headed. What are the hot service innovations, how will ...
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Video: The Evolution to Third Network Services
TelecomTV video featuring: Rosemary Cochran, Principal, & Erin Dunne, Director of Research Services, Vertical Systems Group ...
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MEF16 Takeaways: Energy + Urgency + Collaboration
My takeaways from MEF16 can be summed up with three words – energy, urgency and collaboration. High energy was palpable throughout the four-day ...
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SDN, Big Data: Real World Perspectives
Posted by Rosemary Cochran Software Defined Networking (SDN) is transforming the telecom industry toward more open, more flexible, more scalable ...
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Telecom Exchange NYC Tackles Fiber Deficiency in North America
Vertical Systems Group recently reported that the U.S. Fiber Gap (‘unlit’ commercial buildings without optical fiber facilities that readily connect ...
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Who Needs Dynamic Ethernet Connectivity Services?
Vertical Systems Group is actively tracking the evolution from static wireline network connectivity to more versatile dynamic services. Hundreds of enterprises are already utilizing Dynamic ...
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CenturyLink’s 1 Gbps fiber now available to nearly 490,000 SMB locations in 17 states, delivering enterprise-class IP networking, VoIP and cloud capabilities
“Fiber-based network services that range up to a gigabit are scarcely available to small and medium size businesses,” said Rosemary ...
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SDN/NFV - When?
SDN and NFV are important technologies for providers with Carrier Ethernet, IP VPN and hybrid Layer2/Layer networks. SDN/NFV solutions are being ...
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