Rosemary Cochran

Principal & Co-Founder

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Ms. Cochran is a Principal and Co-Founder of Vertical Systems Group. Her expertise covers Carrier Ethernet, Layer 2/Layer 3 services, SD-WAN, business Fiber deployments, Cloud and Data Center connectivity, legacy services migration trends and SDN/NFV/LSO solutions.

Since founding the company, Ms. Cochran has worked with network service providers, equipment vendors, financial entities, large enterprises and industry organizations. She directs the firm’s custom client engagements and go-to-market projects, which includes executive briefings, strategic plan reviews, market opportunity assessments, primary research studies and due diligence for mergers/acquisitions.

Ms. Cochran is frequently sourced by media for her insight on business networking trends, service migration drivers, industry consolidation and the market outlook for emerging technologies. She speaks at industry forums and conferences on these topics and has authored articles for major publications. Ms. Cochran is on the advisory board of the MEF and participates on the judging panel for the MEF’s Awards. Ms. Cochran was chosen by Fierce Telecom as one of the top ten Women in Wireline. She has also been recognized among the 25 Unsung Heroes of the Internet.

Prior to founding Vertical Systems Group, Ms. Cochran was marketing director at a venture-funded network equipment company. Her prior experience includes technical and sales management positions at several technology firms.

Rosemary's Latest Posts
JSA Virtual Roundtable
Rosemary Cochran chairs the JSA CEO Virtual Roundtable: Positioning Our Industry for the Next Phase of Digital Transformation: The Crossroads ...
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/ Industry Events, jsa, ro
Worldwide Carrier Ethernet by Region
By Rosemary Cochran, Principal & Co-Founder, Vertical Systems GroupCarrier Ethernet continues to be the strategic data service delivered by network ...
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/ Blog, Ethernet, ro, Vertical Blog
MEF 3.0 Certification Growth Fueled by Companies Embracing Network Transformation and Standardized Services
“MEF 3.0 certifications are having a significant impact on the networking industry worldwide. Our research over many years has tracked ...
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/ MEF, ro, Vertical In the News
NEWSFlash: May 2021
In this NEWSFlash:  > STATFlash: 2020 Fiber Lit Landscape > LEADERBOARD: 2020 U.S. Fit Lit Buildings > Digital Events: Fiber ...
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Federations for Digital Transformation
The days of vanilla connectivity services are gone. In their stead, we see service providers offer increasingly complex and dynamic ...
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/ Industry Events, MEF, ro, sd-wan
Business Fiber Trends - How Fiber Providers and Emerging Services Are Lighting Up the U.S. Landscape
In this session of Fiber for Breakfast, Rosemary Cochran, Principal and Co-Founder, Vertical Systems Group, discusses how Fiber Providers are ...
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/ fiber, Industry Events, ro
2020 U.S. Fiber Lit Buildings LEADERBOARD
AT&T retains top rank; Expansion of new fiber lit buildings hampered by COVID challengesBOSTON, MA, April 21, 2021 – Vertical ...
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/ fiber, Leaderboard, Leaderboards, ro
MEF 3.0 Proof of Concept
This MEF program enables member service providers and technology suppliers collaborate to demonstrate MEF 3.0-based use cases that validate, evolve, ...
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/ erin, Industry Events, MEF, ro, sd-wan
Fierce Telecom Industry Voices—Cochran: Who needs to SASE!
Every enterprise and business entity needs to Somehow Administer Security Everywhere! (SASE!). Meanwhile, the magic SASE (secure access service edge) notion promises to simplify ...
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/ ro, sd-wan, Vertical In the News
Fierce Telecom Industry Voices: Who needs to SASE!
By Rosemary Cochran, Principal & Co-Founder, Vertical Systems Group: SD-WAN security extends beyond the notion of SASE. Security for enterprise ...
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/ Blog, ro, sd-wan