Rosemary Cochran

Principal & Co-Founder

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Ms. Cochran is a Principal and Co-Founder of Vertical Systems Group. Her expertise covers Carrier Ethernet, Layer 2/Layer 3 services, SD-WAN, business Fiber deployments, Cloud and Data Center connectivity, legacy services migration trends and SDN/NFV/LSO solutions.

Since founding the company, Ms. Cochran has worked with network service providers, equipment vendors, financial entities, large enterprises and industry organizations. She directs the firm’s custom client engagements and go-to-market projects, which includes executive briefings, strategic plan reviews, market opportunity assessments, primary research studies and due diligence for mergers/acquisitions.

Ms. Cochran is frequently sourced by media for her insight on business networking trends, service migration drivers, industry consolidation and the market outlook for emerging technologies. She speaks at industry forums and conferences on these topics and has authored articles for major publications. Ms. Cochran is on the advisory board of the MEF and participates on the judging panel for the MEF’s Awards. Ms. Cochran was chosen by Fierce Telecom as one of the top ten Women in Wireline. She has also been recognized among the 25 Unsung Heroes of the Internet.

Prior to founding Vertical Systems Group, Ms. Cochran was marketing director at a venture-funded network equipment company. Her prior experience includes technical and sales management positions at several technology firms.

Rosemary's Latest Posts
MEF 3.0 Proof of Concept
This MEF program enables member service providers and technology suppliers collaborate to demonstrate MEF 3.0-based use cases that validate, evolve, ...
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/ erin, Industry Events, MEF, ro, sd-wan
Fierce Telecom Industry Voices—Cochran: Who needs to SASE!
Every enterprise and business entity needs to Somehow Administer Security Everywhere! (SASE!). Meanwhile, the magic SASE (secure access service edge) notion promises to simplify ...
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/ ro, sd-wan, Vertical In the News
Fierce Telecom Industry Voices: Who needs to SASE!
By Rosemary Cochran, Principal & Co-Founder, Vertical Systems Group: SD-WAN security extends beyond the notion of SASE. Security for enterprise ...
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/ Blog, ro, sd-wan
Video: Redefining Communications in the Wake of COVID-19
Rosemary Cochran, Principal & Co-Founder, Vertical Systems Group, moderates this JSA virtual roundtable Redefining Communications in the Wake of COVID-19.  ...
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/ Blog, jsa, ro, Video, video
JSA Virtual Roundtable
Rosemary Cochran chairs the JSA CEO Virtual Roundtable: Redefining Communications in the Wake of COVID-19. Vertical Systems Group is a ...
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/ Industry Events, ro
2019 U.S. Fiber Lit Buildings LEADERBOARD
AT&T ranks #1 for fourth consecutive year; Fiber Lit Buildings exceed one millionBOSTON, MA, April 2, 2020 – Vertical Systems Group’s ...
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/ fiber, Leaderboard, Leaderboards, ro
First Certified MEF 3.0 SD-WAN Service Providers Announced
"Our research shows a direct relationship between a commitment to MEF certification and the business success of market leading companies ...
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/ MEF, ro, Vertical In the News
Why Are Global Ethernet Providers Ready for MEF LSO Sonata?
By Rosemary Cochran, Principal & Co-Founder, Vertical Systems Group.Service providers throughout the world are ready to implement the newly standardized ...
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/ Blog, MEF, ro, sd-wan
Video: Status of LSO Sonata APIs for Inter-Provider Automation
Rosemary Cochran, Principal & Co-Founder, Vertical Systems Group, discusses industry adoption of LSO Sonata APIs for inter-provider service automation, beginning ...
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/ Blog, MEF, ro, sd-wan, Video
STATFlash: Ethernet Bandwidth Surges on Migration to Gigabit Services
Latest research analyzes the dynamics of Ethernet bandwidth, ports, revenue and pricing BOSTON, MA, SEPTEMBER 25, 2019 – Vertical Systems ...
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/ Blog, Ethernet, ro, STATFlashes